We are Equity Crowdfunding

Please be aware, capital at risk. Your pledge amount is purely an indication of interest and does not constitute any financial obligation or commitment.

We started SOHO GRIT with the mission to deliver Elevated, Comfortable and Sporty sneakers directly to our customer, made in the luxury brands materials and made to last in the most Sustainable way.

This is just the beginning! Now we are inviting you to join the next chapter of the brand by becoming a SOHO GRIT shareholder.

We are excited for you to join us!

Why invest in Soho Grit

👟 Founder-led brand with focus on creating the best sneaker in the world.

🚀 Nike sells 10m+ pairs of Air Force 1s a year. Our Crosby sneaker will be the grown up version.

🌱  Sustainability is a key pillar in the 2nd generation of our sneakers. The entire supply chain, materials is all sustainability certified and Made Better.

🌎 Over 20,000 people around the world own a pair of SOHO GRIT sneakers, and we Only got started.

🏆 Rewards for all investors – which will include lifetime discounts, Exclusive Investor sneakers and Free Merch, visit the factories and hang out with the team and much more!

Our plan for the Future

→ Monthly Drops

We will continue to release new products on a monthly calendar, investing into stock commitment and Limited Editons.

→ Scale up our marketing

We will put gasoline on our marketing and with the combination of more styles to offer and reach a wider audience we will grow faster and with more Profit.

→ More collaborations

We have a pipeline of 5+ brands to do Limited Edition sneakers with next year. And You will have pre-acccess to all of them!

→ Use PR to become a household sneaker brand

We will build a Press machinery to constantly be top of mind in media for any new releases. On our way to be a household sneaker brand.

→ Launch Women and Kids

We are only targting 30% of the market with mens sneakers. With Women and Kids added in the same styles we will capitalize on the full market potential.

Own part of our future (no-commitment)

By submitting you agree to SOHO GRIT Privacy Policy. Your pledge amount is purely an indication of interest and does NOT constitute a financial obligation.

Investments of this nature carry risks to your capital. Please Invest Aware.

Investing in startups and early-stage businesses involves risk, including illiquidity, lack of dividends, loss of investment and dilution and should be done as part of a diversified portfolio.


Q: Why are we crowdfunding?

We have reached a level in the company where we believe with the right funding we can go much further.

Q: What is equity crowdfunding?

Equity crowdfunding is where you invest money in exchange for shares in the company. Your investment will have the same term as the venture investor that goes in and invest alongside the crowd. It is a way for us to open up for our Community to be more engaged.

Q: Who can invest?

UK and EU citizens are eligeble.

Q: What is the valuation?

The valuation will be determined with the lead investor that comes in and invests alongside the Community.

Q: Will customers get exclusive access?

As customers and part of our wider Community you will have first access to both pre-registration and to invest. There will be a limited amount of shares available.

Q: How much can I invest?

There is no limit on how much you can invest but investment in unlisted companies is risky and should be done as part of a diversified portfolio.

Q: How do I make a return on my investment?

There is no clear way to exit your investment as it is an early stage seed round. However long-term we see dividends payments and a potential exit as ways to make a retrun for everyone investing.

Q: Will the investment be EIS eligible?


Q: What exclusive rewards do investors get?

We will give rewards in terms of limited edition sneakers, merch and discounts based on how much you invest.

Q: Does registering interest commit me to investing?

No, registering interest is not committing to investing at a later date.

Q: What does capital at risk mean?

It means that there is many risks in investing in a smaller company wich could include but not limited to running out of cash, liquidation, bankruptcy etc.

Q: What should I do now?

Please register your interest and how much you would think to invest above, so we can get a sense for the intrerest within our community.