Soho Grit is a London-based footwear brand founded in 2018 to bring the energy and pop-culture of London’s Soho into an iconic contemporary sneaker staple. Constantly mixing it up with new drops, collaborations with pop-cultural brands and limited edition releases.

We call it Elevated Sportswear – created both as a digital-first brand and with a direct-to-consumer approach, to deliver unique contemporary wardrobe staples that fit a versatile and active life.

Our designs are influenced by the eclectic area of Soho, has inspired countless generations of creative individuals over the years.

Once the gritty heart of London and the underbelly of the city, Soho is where up-and-comers caught their breaks in grungy basement cafes doubling as creative spaces.

Energy and creativity flew free and inspired the beloved part of the city that we enjoy today, all thanks to the creative people that made this part of the city their own.